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September 04.2025
2 Minutes Read

Disney's New VP Role: A Revolutionary Step in AI Collaboration

Cheerful character poses in front of a whimsical castle.


Disney's Innovative Move: Vice President of Collaboration and AI

In a time when the world is buzzing about artificial intelligence, Disney is taking a groundbreaking step by creating its first Vice President of Collaboration and AI. This role acknowledges a crucial truth: success in AI isn’t only about flashy technology or hiring the brightest minds. It’s about how we humans work together with these intelligent systems.

As AI becomes a larger component of our lives, companies that focus on collaboration between their teams and AI will lead the way. Disney's position is based in sunny Burbank, California, and focuses less on hiring another tech whiz and more on ensuring that different departments can effectively work together on AI initiatives. Keith Richman, a co-founder of Boosted Commerce, underscores that this new approach reflects a pivotal shift; businesses are beginning to realize that AI adoption is fundamentally a people problem.

Unlike Meta, which invested a staggering $14 billion in AI talent only to hit a hiring freeze without achieving organized success, Disney is prioritizing structure and collaboration from the onset. Keith adds, "The problem wasn’t the quality of people Meta hired but how they organised them." Through a focus on alignment with global visions across Disney’s extensive entertainment empire, this new VP role aims to prevent missteps observed at other companies.

The Importance of Collaboration in AI

Disney's focus on collaboration echoes a growing trend among startups and venture capitalists. As early-stage AI companies and venture capitalists seek to invest, having someone who focuses on fostering collaboration could set successful companies apart. We’re entering an era where agile teamwork and cohesive communication pave the path for innovation, rather than solely depending on technical skills.

What This Means for Investors

For VCs and angel investors eyeing AI startups, this shift is significant. Companies that understand the human factors of AI implementation are better positioned to innovate and thrive. If you’re considering investments, keep an eye on companies that prioritize organizational strategies—because in this digital age, collaboration is key to unlocking AI’s full potential!


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